Prime Day is in full swing— constant flashing banners, countdown timers, and thousands of “must-see deals” coming at you all at once.
If you’re feeling overwhelmed, you’re not alone. It’s easy to get caught between feeling like you probably should be buying something… and realizing you don’t actually know what you need, what’s a good price, or what’s just noise.
That’s why we put this guide together. After hours of research, it turns out most of it really is just noise, but we dug through it all to surface a handful of deals we’d actually recommend. Gear that’s genuinely useful for emergency preparedness, from trusted brands, and priced well enough to say: “Yeah, this is worth considering.”
Some of these aren’t the craziest discounts or the lowest prices we’ve ever seen. But they’re slightly better than usual— and fair enough that we’d still recommend them, especially if they help you fill a real gap in your setup. And with tariff changes looming, these might be the best prices we’ll see for a while anyway.
No gimmicky survival kits. No flash deals with inflated list prices. No panic buying. Just thoughtful gear at decent prices— if it makes sense for where you’re at.
SAS Survival Handbook, 3rd edition
Deal #1
Best-selling survival guide for a reason:
SAS Survival Handbook, 3rd edition
Written by John Wiseman, a former warrant officer in the British SAS turned professional survival instructor. This book fits well in a bug out bag and offers comprehensive coverage of what to do when you’re away from home.
This is also the first title on our list of the 80+ best survival books.
Usual price: $17.16
Lowest tracked price: $15.18
⭐ Current deal: $13.73
Eberlestock Halftrack Pack
Deal #3
Rare discount on a fantastic pack:
Eberlestock Halftrack Pack
The F3M Halftrack is one of the most versatile and rugged 3-day packs on the market. Designed for field use by military and law enforcement but equally effective for civilians building a serious bug out bag, it offers impressive internal organization, comfort, and expandability.
Check out our comprehensive guide on choosing The Best Bug Out Bag to see if this is the right pack for you.
Usual price: $399
Lowest tracked price: $279.30 (rare)
⭐ Current deal: $279.30
LifeStraw Go Series – BPA-Free Water Filter Bottle
Deal #4
Best filtered water bottle for most people:
Lifestraw Go Water Filter Bottle
Bacteria/protozoa protection. Rigid 22 oz bottle. 0.2 micron filter lasts 4,000 liters (1,040 gal). 5.9 oz heavy. Replaceable carbon filter lasts 100 L.
We list this as part of a basic-tier setup in our guide to the best portable water filters, which explains why it’s smart to pack more than one filter type in your kit — pump, bottle, and/or gravity — so you’re covered across a wider range of emergencies.
Usual price: $38
Lowest tracked price: $35.28
⭐ Current deal: $33.51
iSpring RCC7AK 6-Stage Reverse Osmosis System
Deal #5
Great price on our favorite RO system:
iSpring RCC7AK, NSF Certified, 75 GPD, Alkaline 6-Stage Reverse Osmosis System
Our pick for the best reverse osmosis system is the six-stage iSpring RCC7AK which is certified to NSF/ANSI 58, ensuring effective contaminant removal, and is praised for its performance across the board in user reviews.
Usual price: $233.90
Lowest tracked price: $191.99
⭐ Current deal: $187.12
Usual price: $99.74
Lowest tracked price: $94.75
⭐ Current deal: $90.01