A Gentle Suggestion
I was surprised to visit TP’s homepage (like the old man that I am) and see the following promo for your courses (of which I have purchased two):
May I suggest a different tagline? First, it comes across as fairly hyperbolic, clickbait-y, and almost aggressive — even more so considering the site’s reputation for rational, level-headed, evidence-based articles and reviews.
Second, do you genuinely believe this is the path to higher sales? Are you laser-focused on targeting people who see themselves as helpless victims or is there content in these courses that might be useful to a broader audience?
Being the savvy experts that you are, it wouldn’t surprise me to learn that you had done A/B testing to arrive at this tagline. Even in this case, I would suggest that the line is incongruous with your brand as a “cool headed site” offering “non-alarmist advice”.
It’s a very minor thing, to be sure, but you may want to consider removing it nonetheless. I hope you all are doing well!