Rothco is it’s own company, but a little research will show that Paracord Planet (AKA: International Marketing Systems, LTD), Goldberg, Westcoast Paracord, Party Paracord, Hollywood Paracord, etc. are all based out of the same office in North Dakota. They’ve been covering their tracks recently though, by enabling privacy on their domains. All of the aliases except for Goldberg is Paracord Planet trying to get around Amazon’s “multiple seller accounts” restrictions, but they eventually got caught. Goldberg is Paracord Planet copying all of the trademarked packaging of TITAN’s WarriorCord.